-Colored pencil brand
-Concept: Swan feather
-Branding
-Product design
Coolors is a brand of colored pencils wanting to impact in the colors market. That is why it has a diferent product design. The product is not the pencil known around the world.
The brand element is a swan feather transmitting elegance, cleanliness, modernity and elite.Its public are bussines people around the upper middle class.
